Michael Krasny

"Helga writes from the heart and she puts lucidly into prose good, sound and wise advice about the ways for us to begin needed conversations across the generation chasm."

– Host of KQED Forum and author of Spiritual Envy: An Agnostic's Quest



Stan Jernigan

"A pathway, guide and instruction book for dealing with two taboo subjects – money and death. Helga shows how families can avoid misunderstandings about these two issues. This book should be mandatory reading for every parent and adult child."

–Founder, The Mentor Group



Robert Burton, M.D.

"A common sense approach to rethinking personal relationships in the light of not-so-intuitively obvious cognitive science discoveries."

– Author of On Being Certain: Believing That You Are Right Even When You're Not



Bruce Feldstein, M.D.

"I've seen the peace that comes to families who can have the conversations included in this book."

– Director, The Jewish Chaplaincy
Stanford University Medical Center



About Helga Hayse

Since 1990, Helga has worked with businesses to help them understand the opportunity and potential of the baby boomer and mature consumer market in the 21st Century.

She is the founder of The Institute for Vital Aging, a California non-profit organized to teach people in midlife about renewed opportunities for wellness and healthy aging. She is a consultant to business about the needs of boomers and seniors.

Helga is a member of the American Society on Aging and was an invited speaker at the 2006 annual convention. She was a featured speaker at the 2009 Northern California Planners Conference. She has presented seminars for New York Life, Allstate Life, Merrill Lynch, Coldwell Banker and financial and estate planning firms in the San Francisco Bay Area.

She speaks to financial and estate planning groups about the importance of guiding their clients to initiate intergenerational conversations about planning and legacy. She is a popular guest on radio, television and internet talk shows discussing the role of money in families and marriage.

Her previous books include:

Don’t Worry About a Thing, Dear” – Why Women Need Financial Intimacy based on Helga’s experience of being widowed suddenly but having the financial and emotional tools to rebuild her life.

“Reconstructing Aphrodite”, a compilation of personal narratives of breast cancer survivors published by Syracuse University Press.

Buy the book Money, Love & Legacy

Build Your Own Legacy Binder
Build Your Own Legacy Binder